In this training video, we explore the pivotal moment every in-home sales professional works toward: closing the sale. Drawing inspiration from legendary coach Bill Parcells, the message is clear—this is what all the preparation is for. From product knowledge and financing options to building rapport and communicating the Bath Makeover difference, every step in the sales process leads to the crucial point of presenting pricing. But before doing so, it’s vital to ensure all concerns are addressed—skipping a step or rushing the process can undermine your ability to close effectively.
Sales Manager Chuck Stager walks us through how and when to present pricing, demonstrates a simulated homeowner interaction, and shares techniques for handling objections. You’ll also learn the value of our promotional pricing strategies, crafted through years of market testing with Ron Sherman Advertising. The video closes with practical advice for staying in control of the conversation, pushing through objections, and knowing when to transition into follow-up mode. Remember: be relentless, stay sincere, and when in doubt, simply ask, “How can I earn your business today?”